Streetwear and street art merge in 10 Deep

With a fearless style and an eye on street culture, 10 Deep is the perfect expression of the best of both worlds. Since 1995 10 Deep has been a staple of streetwear culture and everything that...

10 Deep is a NYC original

True to its New York City roots, 10 Deep uses bold and striking designs akin to attention-grabbing graffiti bombings in Lower Manhattan streets. Every collection is centered around a specific theme or style with the slogans “Proud to Be a Problem!” and “Living Larger” as the connective tissue between seasons. Simple color patterns and vibrant designs distinguish 10 Deep’s tees, shirts and sweaters. Powerful and evocative slogans represent the in-your-face style of the brand its philosophical underpinnings. Wearing 10 Deep means standing for something. For the power of the individual, for the culture and for speaking one’s mind. In recent years, 10 Deep has been able to expand with sneaker collaborations with Adidas, Reebok and most recently Timberland.

10 Deep equals not only streetwear

A genuine artists collective, 10 Deep keeps busy not only with fashion but puts out mixtapes (most recently with Federation Sounds) and hosts album release parties for underground rap favorites like Kid Cudi and Wale. The brand also has its own skate team including members Daniel Kim, Jamal Smith and German Nieves, and also released its own skate decks. Staying true to their origins, 10 Deep also dropped Piecebook: The secret drawings of graffiti writers a few years back, highlighting “graffiti before it’s immortalized on walls.” Tenth Division, as the brand is sometimes called, is a brand of street culture fanatics giving back to the community. That they supplement their t-shirts, sweaters and jeans with music and art is only the logical extension and proves what they have been saying all along: “Better Since ‘95”